Achieving $20K Profit Growth for a Beauty Brand in One Month Client Industry: Beauty & Personal Care
Project Goals:
Increase monthly profit
Improve overall campaign performance metrics, including ACOS, TACOS, and ROI.
Increased organic rankings and drive more sales through targeted PPC campaigns.
Challenges
The brand had high ad spend but wasn’t achieving a satisfactory profit margin. Key product campaigns were underperforming, with low conversion rates and high CPCs. Limited visibility on relevant high-converting keywords.
Strategy Implemented
Data-Driven Keyword Optimization: Conducted deep research to identify high-converting, relevant keywords. Removed low-performing and irrelevant keywords to reduce wasted ad spend.
Campaign Restructuring
Shifted from broad match campaigns to a more focused structure with exact and phrase match campaigns. Introduced portfolio-level bid optimization and allocated budgets to the best-performing campaigns.
Profit-Centered Approach
Analyzed historical data to focus ad spend on products with higher profit margins. Adjusted bids based on the profitability of individual ASINs.
Negative Targeting & Competitor Analysis
Implemented negative keywords to eliminate unproductive search terms. Targeted competitors’ high-performing ASINs to capture their market share.
Results
Profit Increase: $20,000 additional profit generated within 30 days. ACOS Improvement: Reduced by 15% . TACOS Optimization: Improved by 9% . Sales Growth: Overall sales increased 15%.
Key Takeaways
A targeted data-driven approach can significantly increased profits, even in competitive niches like beauty. Focusing on high-margin products and refining campaigns based on performance data can lead to sustainable growth.
Scaling Sales from $2M to $6M for a Brand in Industrial & Scientific and Automotive Categories.
Client Onboarding: November 2023
Project Goals
Challenges
Sales were stagnant at $2M annually, with growth potential underutilized in both categories. Inefficient campaign structures limited opportunities to tap into high-converting keywords. High CPCs and poor organic rankings were restricting sales growth and profitability. Seasonal trends in Automotive and niche-specific demand in Industrial & Scientific required tailored strategies.
Strategies Implemented
Tailored Keyword Research & Targeting:
Conducted in-depth keyword research to target high-converting terms specific to both Automotive and Industrial & Scientific categories. Identified long-tail and niche-specific keywords to improve relevance and ROI.
Dual-Category Campaign Structuring:
Created separate campaign portfolios for Automotive and Industrial & Scientific products to ensure category-specific optimizations. Allocated budgets strategically between high-ticket and fast-moving items in both categories.
Leveraging Seasonality and Trends:
Identified seasonal peaks in the Automotive category (e.g., summer and winter demand for automotive maintenance products). Focused on Industrial & Scientific trends such as increasing demand for specialized tools and equipment during Q4.
Profitability and TACOS Optimization:
Focused ad spend on the most profitable SKUs across both categories. Lowered TACOS by improving organic sales through PPC-driven keyword ranking strategies.
Competitor Targeting for Two Niches:
Launched Sponsored Display and ASIN-targeted campaigns to compete with top sellers in both categories. Captured market share by targeting competitor-branded keywords and product detail pages.
Continuous Monitoring and Refinement:
Conducted weekly performance analyses for both categories, making adjustments to bids, budgets, and keywords as needed. Implemented negative keyword targeting to eliminate wasted spend for irrelevant searches.
Results Achieved:
Sales Growth: Achieved a 200% YoY increase in total sales, growing from $2M in 2023 to $6M in 2024.
ACOS Improvement: Reduced ACOS by 27%.
TACOS Optimization: Lowered TACOS by 22%, increasing profitability across the board.
Category-Wide Organic Growth: Improved rankings for both Automotive and Industrial & Scientific products, leading to sustained long-term growth.
Market Domination: Gained a strong competitive edge in both categories by leveraging strategic advertising placements.
