Feels like buying a gym membership and never going right?
Here’s what might be tanking your conversions
Targeting the Wrong Shoppers
If your ads are showing to people who just window shop don’t expect sales.
Your Bids Are Either Too High or Too Low
Too high? Congrats, you just overpaid.
Too low? Enjoy invisibility mode.
Your Listings Need a Makeover
If your product images look like they were taken on a flip phone we have a problem.
No Negative Keywords
Without them you’re paying for clicks from people searching for totally different stuff.
Ignoring Other Ad Types
Sticking to one ad format is like wearing the same outfit every day boring and ineffective.
Amazon PPC isn’t about throwing money at ads and hoping for the best.